The Cold Touch of Business

Being in business is definitely not for everyone. Whether you have had job experiences in the past or not, starting on your own is one difficult thing to do. There are numerous aspects to be taken into consideration: field knowledge, resources, time, determination, and willingness to change your outlook on life and ultimately, even to change yourself. Overall, being in business for yourself will transform your life.

Transitioning from being a student or an employee, to being independent, to being a freelancer, a contractor, a coach or an entrepreneur, has social and psychological implications, which you must learn to manage. Significant alterations to your current life will be required in order for you to achieve your professional goals. As I constantly tell my clients, slight and not so slight alterations to the way you look, talk, act and manage situations will prove to be highly beneficial. This vigilant behavior is often perceived as the cold side of business, and it usually entails:

Relentless Professionalism

A handshake, a silent agreement, a slight tilt of the head and you have given your word. You are a person of your word, who would never, under any circumstance, break it. You take your reputation very seriously, sometimes even too seriously because you know it is your most important asset.

Unbreakable Discretion

You do not share more than you absolutely need to. And you are content with not doing so.


Rome was not built in a day – unlike your hasty friends you are all too aware of this fact. Business ownership is demanding and it may expose you to unpleasant experiences: depression, anxiety or self-worth issues. You take the good with the bad and you would never dare to complain about it.

Acute Self-Awareness

You are objective with yourself, but you play to your strengths.

Distaste for small-talk

When you play the game of life, your interest in mundane issues diminishes. Your interest in people who enjoy small-talk diminishes as well.

Constant Caution

You ask for help, yet you ask the right people. Depending on the situation, you are both a teacher and a student. You are alert at all times – it is a bad jungle out there and not everyone is your friend.

You can try and implement the above concepts by yourself. But if you really want to take your image to the next level, you will most likely need a coach, a specialist who knows perception management. Luckily for you, I do precisely that – support you in changing your image and creating a life you want and deserve. All you need to be is eager to change and be coachable, and I will take care of the rest.

A personal brand coaching session consists of a single 2 hour-session in which you can openly discuss your situation, goals and strategies. You will ask questions, receive answers and implicitly get solutions to your real-life problems. If you want to take your image to the next level, contact me here.

On August 17, 2017

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