Brand Creation and Strategy

Effective brand strategies provide a central unifying idea around which all behavior, actions, and communications are aligned. It works across all products and services, and is effective over time.

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Description

Effective brand strategies provide a central unifying idea around which all behavior, actions, and communications are aligned. It works across all products and services, and is effective over time. Its creation and implementation require the involvement of a team of people. Brand Creation Strategies include but are not limited to:

  • Positioning
  • Client Segmentation and Targeting
  • Differentiation
  • Competitive Advantage
  • Brand Essence
    • Mission Statement
    • Vision Statement
    • Key Messages
    • Guiding Principles
    • Customer Pledges Vocabulary
    • History
    • Boilerplate Language
    • Elevator Pitch
  • Perceptual Map
  • Nomenclature
    • Company Name Formal
    • Company Name Informal
    • Tagline/Motto
    • Descriptions
    • Product Names
    • Process Names
    • Service Names
    • Division Names

KO by Karina Ochis offers Brand Strategies in the following areas:

  • For Products and Services
  • For Companies and Institutions
  • Personal Branding – For public figures, experts, artists and professionals of every field
  • Employer Branding – Promoting a company in order to hire and retain employees
  • Online Employee Recruitment Strategy
  • Place Branding – Nation branding, region branding and city branding to raise awareness and increase tourism

KO by Karina Ochis provides a combination of the following branding techniques:

  • Digital Branding – Web, social media, search engine optimization, driving commerce on the web
  • Brand Architecture – The hierarchy of brands within a single company and their inter- relationship
  • Internal Branding – Helping form and inspire employees
  • Brand Extension Strategy – Extending the brand to other fields non-related to the initial product
  • Co-branding Strategies – Entails partnering with another brand and is ideal for company mergers and personal brand associations
  • Multi-Brands Strategy – The launch of several brands in apparent competition yet owned by the same client
  • Emotional Branding – Creates deep intrinsic relationships between brands and consumers through emotions
  • Faith Branding Strategy – Branding religious organizations, leaders, or media programming
  • Cause Branding – Aligning brands with a charitable cause/ Corporate social responsibility
  • Crowd sourcing Branding – Brands that are created by the people for the business, opposite to the traditional matter
  • Rebranding Strategy – In case the client already has a brand and requires a complete do-over or changes
  • Others – Other strategies and mixed approaches are available upon request

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