How to Build Your Personal Brand as a Future Diplomat or Corporate Manager? – Guest Lecture at the Bucharest University of Economic Studies
On the 15th of November 2017 I delivered a guest lecture to the students following a Master of Arts program in International Economic Relations at the most prestigious University in Romania, the Bucharest University of Economic Studies.
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The reputation of an empowered woman
Your personal brand will prove to be your most valuable investment when developing a business partnership, attracting clients, searching for a job, and even when networking or building relationships.
Read moreOn March 14, 2018 •
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Political Branding – Become the Next CEO of Your Country
Political branding has gradually gained attention in political science, highlighting the growing consensus that parties and politicians can be conceptualized as brands.
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Branding Lessons Pope Francis Can Teach Us
If you are the current Pope of the Catholic Church, your PR, branding and marketing strategies are literally on a different level.
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Logos – A Must or a Whim?
A professional logo can change the way you are perceived by your customers, but also by your competitors. Make it powerful enough and it will become timeless.
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The Cold Touch of Business
Transitioning from being a student or an employee, to being independent, to being a freelancer, a contractor, a coach or an entrepreneur, has social and psychological implications, which you must learn to manage.
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How do celebrities market themselves? Study Case: Lady Gaga – Part 2
Lady Gaga is also an example of a consistent celebrity brand.
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Offline PR vs Online PR
Nowadays, if you are neglecting your online PR you are losing. ‘Losing what?’ you may wonder.
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How do celebrities market themselves? Study case: Lady Gaga – Part 1
An important question to answer – before taking a closer look to Lady Gaga’s brand – is “Can celebrities be considered brands?”
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5 LESSONS TO BE LEARNT FROM VLADIMIR PUTIN’S PERSONAL BRAND
He is one of the most powerful men in the world. Besides that, he has been the target of numerous internet memes and parodies in comedy shows also around the world.
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