My Online Course Personal Branding 101: How to Build A Powerful Personal Brand Is Available World-Wide
Personal Branding 101: How to build a powerful Personal Brand is the online course in personal branding you have been waiting for. It is convenient, economical and results-oriented. I am very happy to announce the release of this branding course because so many of you kept asking me to share my personal branding knowledge in […]
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Personal Branding: The Discrepancies Between Theory and Praxis
Individuals all over the world assuming an array of leadership roles from corporate managers to entrepreneurs are assaulted with recommendations for building powerful personal brands. Whilst the importance of owning a coherent personal brand is undisputed, most leaders find themselves unable to properly navigate the fickle context of personal branding and fail to ever leverage […]
Read moreOn July 5, 2019 •
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How to Build Your Personal Brand as a Future Diplomat or Corporate Manager? – Guest Lecture at the Bucharest University of Economic Studies
On the 15th of November 2017 I delivered a guest lecture to the students following a Master of Arts program in International Economic Relations at the most prestigious University in Romania, the Bucharest University of Economic Studies.
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The reputation of an empowered woman
Your personal brand will prove to be your most valuable investment when developing a business partnership, attracting clients, searching for a job, and even when networking or building relationships.
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Political Branding – Become the Next CEO of Your Country
Political branding has gradually gained attention in political science, highlighting the growing consensus that parties and politicians can be conceptualized as brands.
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Branding Lessons Pope Francis Can Teach Us
If you are the current Pope of the Catholic Church, your PR, branding and marketing strategies are literally on a different level.
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Logos – A Must or a Whim?
A professional logo can change the way you are perceived by your customers, but also by your competitors. Make it powerful enough and it will become timeless.
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The Cold Touch of Business
Transitioning from being a student or an employee, to being independent, to being a freelancer, a contractor, a coach or an entrepreneur, has social and psychological implications, which you must learn to manage.
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How do celebrities market themselves? Study Case: Lady Gaga – Part 2
Lady Gaga is also an example of a consistent celebrity brand.
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Offline PR vs Online PR
Nowadays, if you are neglecting your online PR you are losing. ‘Losing what?’ you may wonder.
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