Political Branding – Become the Next CEO of Your Country
Political branding has gradually gained attention in political science, highlighting the growing consensus that parties and politicians can be conceptualized as brands.
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2018 Manifesto
Bigger, grander, better and on a larger scale – that is my vision for 2018!
Read moreOn December 22, 2017
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2017 in Review
This year has been legendary for myself and my company, KO by Karina Ochis. I made headlines both in the national and international press for my book co-authored with Brian Tracy, my award-winning SPA, my several innovative speeches and global branding techniques.
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Branding Lessons Pope Francis Can Teach Us
If you are the current Pope of the Catholic Church, your PR, branding and marketing strategies are literally on a different level.
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Receiving the Quilly Award
On the 29th of September, I received the Quilly Award® in Hollywood, California for my contribution to branding as elaborated in my best seller.
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Las Vegas Massacre – What I learnt from it
There are a few moments in one’s life that completely mark the course of that person’s life. I had one of those moments recently in Las Vegas.
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Shared offices, the future of the work environment – or are they?
Start-up entrepreneurs or home office company owners may find it difficult to invest in a professional looking office, therefore they try to compensate by renting one.
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Logos – A Must or a Whim?
A professional logo can change the way you are perceived by your customers, but also by your competitors. Make it powerful enough and it will become timeless.
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The Cold Touch of Business
Transitioning from being a student or an employee, to being independent, to being a freelancer, a contractor, a coach or an entrepreneur, has social and psychological implications, which you must learn to manage.
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How to Attract and Retain Young Talent
If you want to thrive on the market, you will need to hire young talent. You, as the employer, need to be much more than a boss, you need to be a leader, provide a vision, you need to be a coach, a counselor, even a parent to these people if they require.
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