Personal Branding: The Discrepancies Between Theory and Praxis

Individuals all over the world assuming an array of leadership roles from corporate managers to entrepreneurs are assaulted with recommendations for building powerful personal brands. Whilst the importance of owning a coherent personal brand is undisputed, most leaders find themselves unable to properly navigate the fickle context of personal branding and fail to ever leverage […]

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The Impact of Virtual Reality on Political Marketing

My newest book, “The Impact of Virtual Reality on Political Marketing” has been published by Lap Lambert Academic Publishing and is available world-wide, both on my website and on Amazon.

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On May 14, 2019