You are a brand. I am a brand. We are all brands, whether we intend to be so or not. And personal branding is the process of consciously managing and optimizing the way you are presented to others. If before the advent of the new millennium, only celebrities had access to personal branding tools, now all of us can build a powerful signature image – thanks to the Social Media revolution.
But how can you find out which Social Media channels are appropriate for your own personal brand?
To make it easier for you to decide, I suggest a five-step plan that should help you elucidate the optimal Social Media configuration of your personal brand.
Step 1: “Research” yourself on Google
Open an incognito browser tab (to make sure that your search will be free of any personal customizations or saved search elements). Then search for your name (first and last) and even some nicknames that others could know about. If your name is common, you should also use some distinctive elements like your occupation, your school, your connections etc. Here is what a search result looks like for my first and last name.
Step 2: Pick at least three platforms where you should actively post from now on.
As you can see, many of the search results are Social Media-related, so it is obvious that social networks (which are very well indexed by Google) form the backbone of a personal branding strategy. Therefore, the next step is to pick at least three platforms where you should actively post from now on. Think about your profession – Facebook is pretty universal, so it should be appropriate for any occupation. Instagram is more visual-oriented, so I would not choose it if I were a doctor, but I would definitely go for Twitter, where I could post the latest news of the medical field.
Step 3: Decide a frequency for each platform
Avoid to create accounts on different channels and abandon them after a few days. Study each of them, and think it over. Do I like this platform? Do I feel comfortable posting here? Do I have content for this social network? People expect news, otherwise they will forget you soon and we do not want this to happen.
Step 4: Build your brand around your strengths!
For instance, if you are a florist, you should post your own work on Facebook. It is okay to pin some inspirational images from time to time, but you should definitely focus on your own strengths. Highlight – anytime you have the occasion – what your passions and interests are. What is the “one thing” that everyone appreciates you for?
Step 5: Do some research about your niche
Let me recommend you a great app – BuzzSumo. It helps you discover the most popular content that is related to your niche. You should use the results of the research to get inspired and create inspirational content for the future. For example, here is a list of the most popular articles on personal branding:
On December 29, 2016