5 Marketing Books to Educate & Inspire

Someone has to say it: When it comes to good books, there is an embarrassment of riches out there. My team has picked five of our current favourites!

Mel Carlson, Introduction to Personal Branding: 10 Steps toward a New Professional You
A slim eBook that will definitely help you if you want to brush up your personal brand quickly. It covers the basic hows and whys of personal branding in no more than 40 pages.

Sally Hogshead, Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
How do certain brands manage to fascinate their customers and draw people to them? Is it an elusive je ne sais quoi or just a clever strategy? According to Sally Hogshead, the ability of a brand to magnetize people is not innate, but can be strategically developed. A glittering read for anyone looking to fascinate on a personal or brand level.

Jeff Rohrs, Audience: Marketing in the Age of Subscribers, Fans and Followers
Jeff shows how to use the digital marketing trifecta (paid, owned and earned media) in order to build a loyal audience. Email, mobile and social media audiences are all important corporate assets – however, many companies treat them like afterthoughts. The days of “build it and they will come” are long gone when it comes to content marketing. If you are looking for a way to gain a lasting advantage over your competition, read Jeff’s book and start building your email, Facebook, Instagram, Google, SMS, Twitter, website, and YouTube audiences to last.

Stephanie Sammons, Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn
To get ahead on LinkedIn – just as in life – you need two things: trust and influence. How can you do this? By being valuable to others. This book shows how to build mutually beneficial relationships on LinkedIn and make the most out of this social network. A riveting read!

David Meerman Scott, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
An updated edition of one of the most comprehensive guides to digital marketing: The New Rules of Marketing & PR. David has released this newest version of his book to keep readers up-to-date with the rapidly-changing landscape of digital media. A fresh and relevant read for savvy digital marketers.

On March 26, 2017

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